There’s an element that tugs on your heartstrings just a little bit. Find an emotional pullĪnd, speaking of heart, the last ingredient in a great employer brand includes an emotional component. Find that story I cannot emphasize this enough. It’s not what you do it’s WHY you do it that matters. And, that access to information can literally change lives. They put the world’s information at your fingertips. Google didn’t just create a search engine. Google is a great example of doing meaningful work. Ping pong tables are fun, but they don’t make your employer brand. There is a huge cross-section of job seekers who are looking for meaningful, purposeful work. It’s bigger than the products you sell, and chances are, other companies offer something similar, right? So what makes you unique? Why do your people come to work every day? It’s great to understand what you offer, but to truly create a captivating employer brand, you have to dig deeper and find out why your employees do what they do. Here’s an example:ĭig around your company to pull those stories out, but before firming up the themes, see the next point below. They produce quite a number of employee stories that tie nicely back to the company’s services and core values. What does your company do at its core? What do you sell? What do your employees make, help with, create, provide, etc.? Has your company been around for 85 years, or are you a hungry startup? All of these are factors to include in your story…but then take it one step further and discuss the employee side of that story. Your challenge is to find it.įor many companies, that is directly tied to your consumer or corporate brand. Your company and your employees have a story to tell. It boils down to three core ingredients:Īs mentioned, the human race appreciates a good story. The secret sauce for a strong employer brandĪnd so that leads me to the key elements of a strong employer brand. Maybe, just maybe, we’re drawn into something real, emotional and captivating as opposed to the continual barrage of advertising and cold, impersonal attempts of companies to pull us this way or that. You know, maybe storytelling is actually more important today because we have the attention span of goldfish. It’s something that human beings are pre-dispositioned for -even today when we have the attention span of goldfish. Look throughout history and you’ll find evidence of storytelling among all ancient civilizations and cultures. It’s because storytelling is in our genetic code. 1 factor in many candidates’ career decisions today? So what makes it so important? Why is the employer brand and company reputation the No. As do white papers, candidate surveys and unbiased research. Your co-workers and industry leaders tell you the same thing. Your gut tells you that your employer brand is critical to your talent attraction efforts.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |